Digital typography for three-dimensional spaces

Typography nowadays creates reading spaces beyond two-dimensional layers. The spatial arrangement not only creates depth, but offers new possibilities for connecting and structuring textual content. This Further Reading event explores how we can design texts for three-dimensional spaces. How does this change the perception of our daily environment ? How do we benefit from those new possibilities of reading and what are the limits ? What is the role of the reader or the designer ?





field

FIELD is a contemporary creative office that delivers Future Aesthetics + Computational Innovation to global brands, for seamless and integrated experiences and storytelling.
Margot Hofmans and Paul Brenner are designers and part of FIELD since many years. With them being a fundamental part of the creative implementation of projects, they will provide insights into ideation, research and development as well as in their daily working practices.
At Further Reading they will investigate their relationship with type in digital space with a focus on form and pattern and how type can be treated as assets, objects or obstacles.


maximage

Maximage is a swiss design studio established in 2009 by David Keshavjee and Julien Tavelli, then joined by Guy Meldem and Daniel Haettenschwiller. The studio is working as a collaborative team in the field of corporate identity, typeface design, website, editorial, art direction and colour consultant. Maximage’s practice offers a reflexion about today’s production process in digital and print design. Their recent commissions include books for Louis Vuitton, Palace Skateboards, Nike and Kunsthalle Basel. They are also publishing new typefaces on their platform Maxitype.


graphic ar lab

In the Graphic Augmented Reality Lab, the potential of augmented reality (AR) for design is explored at the interface of digital and analogue media. With this new lab, the Department of Design is further developing its research and teaching offerings in the direction of digital transformation and providing a variety of opportunities to design future-oriented AR content. Ricardo Meyer supports the responsible professors Klaus Dufke and Sven Völker as workshop manager.




This Further Reading event is part of a series exploring the future of reading and designing texts. The first event was about the transformation of reading habits and juxtaposed the traditional role of the book. We questioned how we used to read, discussed the possibilities of digital publishing and typographic challenges of tomorrow.






Fachhochschule Potsdam
Kiepenheuerallee 5
14469 Potsdam

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